Indianapolis, Indiana is home to many small businesses and creative entrepreneurs. One of those unique small businesses is Taped Editions, Inc., and one of those creative entrepreneurs is its founder, Carol Tully.
Established in 1991, this successful small woman-owned business has been serving the library market with innovative purchasing and leasing programs for audiobooks and audiobook supplies. Taped Editions, Inc. serves libraries not only in cities in Indiana, but worldwide, including public, private, corporate, military, and school libraries.
Initially, audiobooks on cassette tape were sold from Carol’s dining room table, but sales quickly outgrew this arrangement. The dining room is now reserved for dinner parties, replaced by a sprawling office and warehouse. The audiobook tapes have been replaced as well with newer technologies such as MP3’s , CD’s and Playaways®. On any given day, the sound of ringing phones, buzzing of the fax machine, and tapping on computer keyboards is a testament to the complex logistics of purchasing, selling, processing and shipping of materials to the global market.
A large portion of Taped Editions’ service is audiobook leasing. Taped Editions outdistanced its competitors as the first company to offer leasing programs for Playaways®, MP3s and books on CD. In addition to being the first to offer the full range of audiobook formats, Taped Editions was the first to develop customized leases, i.e. summer leases, JUV/YA leases, genre-specific leases, and other customer-requested leases.
Taped Editions’ success is based upon tailor-made programs and outstanding customer service. The door to the employee break room, filled with cards and letters from dozens of satisfied customers, reflects customer sentiment on this fact. In addition, Taped Editions has won contracts with the Federal Government (GSA contract), the Library of Congress (FEDLINK), and with state purchasing programs such as the SCOOP contract with the State of Maine.
While Taped Editions has enjoyed tremendous success in the audiobook industry as a distributor and repackager of audiobook products, the company has not forgotten those institutions that have been responsible for giving them such a large share of the library market. In July of 2006, the Board of Directors announced a donation program for areas of the country devastated by natural disasters. The donation program grew to include $250,000 worth of audiobooks to 202 libraries in 29 states.
Continuing that philosophy of giving, the company has launched a consumer website, “TheWholeSheBangBooks.com,” committed to donating a percentage of all sales to a national library disaster fund.
Audiobooks are here to stay, and Taped Editions will continue to offer the latest technology, the most creative purchasing/leasing programs, and the very best in customer service. And, there is now plenty of room around Carol’s dining room table for discussions about the latest bestsellers on audio!
Visit the Taped Editions, Inc. website
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