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ICVA and Simon Property Group Promote Top Attractions in Indianapolis

Press Release: September 9, 2009

INDIANAPOLIS: Three of the top attractions in Indianapolis are featured in a new promotional partnership among the Indianapolis Convention & Visitors Association (ICVA), Simon Malls, The Indianapolis Zoo, the Indianapolis Museum of Art and the Children’s Museum of Indianapolis.

Lighted visuals highlighting the attractions are being placed in Circle Centre’s large, three-story windows facing Washington Street in an effort to raise awareness of all of the city’s world-class attractions. The visuals are currently being installed and are expected to be finished by Thursday. The six windows – three sets of two, each approximately 17 feet by 17 feet – are in the Circle Centre façade east of the intersection of Washington and Illinois streets.

Circle Centre Mall Food Court Indianapolis, Indiana

Designed by Young & Laramore in conjunction with the ICVA, the visuals include a leaping dolphin, a Modigliani oil painting and a giant T-Rex skeleton in the top windows. The lower windows include quotes pulled from national publications regarding the Zoo, IMA and the Children’s Museum on top of large photos.

“Given the high pedestrian and vehicular traffic that passes by these windows in the heart of our downtown, this is an ideal location to prompt visitors and remind residents about our exceptional arts and cultural attractions,” said ICVA President and CEO Don Welsh. “This began nearly a year ago with Simon Mall’s enthusiastic and cooperative response to our suggestion and the result is a great visual way to recognize our attractions.”

“As one of the 10 largest art museums in the country, we believe that arts and culture play a key role in ‘raising the game’ for our city. We are pleased to have this increased visibility downtown Indianapolis to promote the Indianapolis Museum of Art to Indianapolis residents and visitors,” said Maxwell L. Anderson, The Melvin & Bren Simon Director and CEO of the IMA.

Water Clock Childrens Museum Indianapolis IndianaMichael Crowther, president and CEO of the Indianapolis Zoo, added, “We were excited when TripAdvisor listed us as one of the top ten zoos in the nation because that status, combined with the IMA’s and Children’s Museum’s national profiles, calls attention to the stature of Indianapolis as one of America’s leading cultural experiences. Our dozens of top-flight museums, arts, entertainment, and recreational options are making it evident that Indianapolis is not only a great place to live, but also a wonderful travel destination.”

Jeffrey H. Patchen, president and CEO of The Children’s Museum of Indianapolis, said, “Promotion of the city as a destination featuring ‘must-see’ attractions such as The Children’s Museum of Indianapolis, the world’s largest and best children’s museum with more than one million visitors a year, is vital. This is an excellent opportunity to generate additional awareness for the museum.”

The ICVA and the partnering attractions are sharing the costs of the design and installation, which was approved by the Planning Commission of the City of Indianapolis. Seragraphics of Indianapolis is installing the visuals.

This important new consortium is a real shot in the arm for Indianapolis businesses, and the benefits will radiate out to other cities in Indiana.

Sources: Indianapolis Convention & Visitors Association and Inside Indiana Business

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