It was as if someone had opened the floodgates of tourism in downtown Indianapolis. As far as the eye could see there were people walking, talking, laughing, gazing, listening, swaying, applauding, playing, riding, eating, drinking, shopping and more. From the day it was announced that Super Bowl XLVI would come to Indy, it has been the tireless efforts of hundreds of organizers and thousands of volunteers that have made this Super Bowl celebration one for the ages. It is no exaggeration to say that this event has lived up to the hype.
While Monument Circle, in a way, is the symbolic heart of the celebration, there is so much more to be seen and done that no one attraction completely captures the essence of this event in its entirety. From the biggest of attractions to the smallest of details, each plays a part the total experience. Here are some photos taken during the event on Thursday, February 02, 2012.
On display near Capitol Avenue as part of the “Super Cars program” are three Indy Cars. The Super Cars program was designed to infuse the NFL with the kind of connotative excitement that Indy Cars represent, as well as allow for some amazing photos opportunities for fans of each NFL franchise. The cars will be showcased at different locations, and there are different prizes and awards.
Aside from being a beautiful and modern piece of architecture, the Indiana Convention Center had “Super Bowl” written all over it…literally. A product of the National Football League, the “NFL Experience” takes place in this monster 500,000 square-foot facility and features kids’ football clinics, free autograph sessions, interactive games, a massive football memorabilia show, the NFL Rush Zone, tons of SB XLVI merchandise and lots more.
Tailgate Town, located just off Capitol Avenue, and right next to the Zipline Ride, offers football fans young and old a chance to have fun in tailgate fashion, with a host of competitions, tournaments and football turf games.
The ESPN Broadcast Studio, set in the heart of Pan Am Plaza, will continue to broadcast live multimedia presentations of top-rated shows like NFL live and the ever-popular Mike and Mike in the Morning. On Super Bowl Sunday, the ESPN crew will broadcast a live, 4-hour special leading up to the big game. Pan Am Plaza has been a very popular attraction at in downtown Indy thus far, with tens of thousands of visitors having gathered in the plaza at one point or another.
The larger-than-life football helmets, right off Pan Am Plaza, capture the spirit of the two-conference championship, with AFC taking on NFC for NFL supremacy. It is finishing touches like these that contribute to the overall Gestalt of the event, and demonstrate the attention to detail that has made this one of the best Super Bowl celebrations ever.
In general, the downtown landscape has been transformed into a beautiful mosaic of Super Bowl themed art, banners, street signs, logos and more. Here just one example among countless others that really grabs the attention and inspires the imagination of downtown visitors.
Attendees wait in line outside the Hilbert Circle Theatre in Indianapolis for the Jimmy Falon show. Fallon will be broadcasting from Indianapolis for three nights. On Wednesday, Fallon welcomed SNL star Tracy Morgan and Denver Broncos quarterback Tim Tebow.
Talk about a well-thought-out event: Every effort was made to provide guidance to visitors. Here is a Super Bowl Game Day Map that features a map of the downtown celebration, color-coded for convenience.
Here, the newly constructed $450 million addition to the downtown Indianapolis JW Marriott hotel stands as a sleek monolith in the downtown skyline. Wrapped in NFL iconography, not only is this beautiful structure is the crown jewel of the Mariott hotel brand but it also happens to be the largest Marriott in the world, and it’s located right here in the heart of Indianapolis. One of the requirements for any city that hosts an NFL Super Bowl is sufficient hotel space. With a total of 2,248 rooms this downtown Marriott was a factor in the city’s ability to meet this requirement.