If you listen to any of the alternative satellite radio stations then you probably already know who Atlas Genius is. For everyone else, the band consists of vocalist and guitarist Keith Jeffery and brother Michael Jeffery on drums. And they are not your typical band.
They had set out on a mission to build their dream recording studio by hand 3 years before ever performing any of their own music live. Instead, they focused on cover songs by The Police, The Beatles and The Rolling Stones, working all the while on their studio.
The band’s first solo track, called “Trojans,” was recorded in their studio in collaboration with their friend, keyboardist Darren Sell. They promptly made the song available for sale at an several online music hubs, including Amazon, SoundCloud and Spotify.
But as time passed, they began to feel that music might be more of a pipedream than a realistic goal. They decided to return to school for their Fall semester final exams in 2011. And then something quite surprising happened: They got discovered.
Keith Jeffery decided to check the band’s email account for the first time in several weeks, only to discover an inbox full of inquiries from record labels, publishers, lawyers, booking agents and management companies from all over the world.
Without any help from a record label, “Trojans” was quickly named iTunes Single of the Week in Australia and New Zealand, and reached #4 on Hype Machine, with SiriusXM Satellite Radio’s Alt-Nation giving the song serious air time not long thereafter. The song began selling in excess of a thousand tracks each week in the U.S., and all without any marketing or promotion whatsoever!
Although several record labels had tried to get them to come to the U.S. to perform, the band turned them down, deciding instead to remain in Australia to write more songs. After several months of writing more songs and staying in communication with several labels, they made the decision to sign with Warner Bros. Records.
They released their first EP called Through The Glass” in June of 2012. The debut exudes an element of warmth and wistful musicality.
- Thu, Jun 06, 2013 07:30 PM
- Old National Centre, 502 N New Jersey St, Indianapolis, IN 46204
- Tel. 317-231-0000